If You’re on Facebook, You Need a Facebook Marketing Partner

You Get Early Access to Betas, Alphas, and New Features Via the API

When working with an FMP, you’re eligible for early access to alphas and betas on Facebook and Instagram. Because FMPs have a strong understanding of the API, the new features, optimizations, and formats released there are quickly accessible and made ready for you. Your FMP’s ability to navigate the API is key in unlocking the latest innovations available.

When you get early access to these types of programs, it puts you ahead of the competition. By testing the latest innovations from Facebook, you have an edge over any competitor who isn’t working with an FMP.

FMPs are Certified Facebook Experts

Working with an FMP means working with Facebook experts. That means you’re not going to be left guessing on what’s best for your brand, how the latest innovations can work for you, or what best practices are key to follow — because you’ll have certified professionals with the answer.

Facebook doesn’t just hand out the FMP status to anyone. Facebook vets each FMP, and can vouch for them as a trusted partner. They require any potential FMP candidate to meet specific requirements to show they can walk the walk — and they break them out by specialty. Since Dot Studios is a certified Ad Tech FMP, let’s use that track as an example. Here are a few of the nine total requirements Facebook expects of their Ad Tech FMPs.

 

> Examples of Client Success | To demonstrate their platform offers value to clients.

> Consistent Use of Facebook’s Optimal Products | To show whether Facebook best practices are being followed to help their clients achieve success.

> Sustained Business Growth | To prove that clients continuously find value in their offering.

> Blueprint Certification | To demonstrate they have Facebook-certified experts on staff.

That last one — the Blueprint certification — is pretty important. What does it mean to be Blueprint certified? According to Facebook, “Blueprint Certification recognizes advanced-level proficiency with Facebook’s family of products and services.” As part of their FMP program, Facebook requires that a minimum of two team members be certified. That means when you work with an FMP, you’re working with specialists that know the tactics and optimizations to get you the best performance.

What’s more, FMPs must be certified in particular verticals. This is great for any brand looking to work with an FMP because they can rest assured they’ll be working with experts in their particular industry. They can leverage this expertise to help scale budget and hit higher metrics.

 

FMPs Know What’s Coming Next

When planning your marketing strategy and allocating budget, it’s important to know what’s next. Working with an FMP can help you do just that because they are in-the-know about Facebook’s product roadmap.

When there’s a new innovation on the horizon, whether it be for Facebook, Instagram, Whatsapp, or Messenger, your FMP can give you the heads up. And they’ll do it quickly — FMPs pride themselves on being a trusted partner, and that means quick communication.

By knowing what’s coming next, it gives you an advantage on planning your budget and freeing potential ad dollars to make the most of new opportunities. Being able to take advantage of these opportunities can give you the edge over the competition, and help you connect with your audience in new ways.

You Create a Partnership

FMPs aren’t just a vendor relationship, they’re a partnership. That means an FMP’s aim is to understand your goals and formulate a strategy to achieve those goals.

We’ve embraced our role as an FMP, and cannot overstate the value we see in being a Facebook Marketing Partner. With an intimate knowledge of Facebook, we’re prepared to work with you on creative best practices, where to spend your budget, recommend which portions of the platform to focus on, and more.

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