Working with an FMP means working with Facebook experts. That means you’re not going to be left guessing on what’s best for your brand, how the latest innovations can work for you, or what best practices are key to follow — because you’ll have certified professionals with the answer.
Facebook doesn’t just hand out the FMP status to anyone. Facebook vets each FMP, and can vouch for them as a trusted partner. They require any potential FMP candidate to meet specific requirements to show they can walk the walk — and they break them out by specialty. Since Dot Studios is a certified Ad Tech FMP, let’s use that track as an example. Here are a few of the nine total requirements Facebook expects of their Ad Tech FMPs.
> Examples of Client Success | To demonstrate their platform offers value to clients.
> Consistent Use of Facebook’s Optimal Products | To show whether Facebook best practices are being followed to help their clients achieve success.
> Sustained Business Growth | To prove that clients continuously find value in their offering.
> Blueprint Certification | To demonstrate they have Facebook-certified experts on staff.
That last one — the Blueprint certification — is pretty important. What does it mean to be Blueprint certified? According to Facebook, “Blueprint Certification recognizes advanced-level proficiency with Facebook’s family of products and services.” As part of their FMP program, Facebook requires that a minimum of two team members be certified. That means when you work with an FMP, you’re working with specialists that know the tactics and optimizations to get you the best performance.
What’s more, FMPs must be certified in particular verticals. This is great for any brand looking to work with an FMP because they can rest assured they’ll be working with experts in their particular industry. They can leverage this expertise to help scale budget and hit higher metrics.