Turn Black

To counter this problem we established the color black at the core of the brand. We laid emphasis on how the color black signifies dichotomy within human nature.  No other colour can encapsulate the contradictions and complexities of human beings quite like black does. What other hue is capable of being both severe and demure, chic and anti-fashion, seductive and conservative, common and avant-garde, all at the same time?

Only black, in all of its mystery, depth, elegance, drama, and simplicity seems up to the challenge of eloquently defining all that we are.

Over the long history of fashion, black has played a critical role in defining us. No other colour can encapsulate the contradictions and complexities of human beings quite like black does. Only black, in all of its mystery, depth, elegance, drama, and simplicity seems up to the challenge of eloquently defining all that we are.

Catering to the brand’s unwavering belief in the power of Black and its desire to focus on the modern day woman looking for clothes that could successfully balance fashion with comfort,, we made sure it’s branding and packaging reflected the brand’s beliefs. 

Minimal design, clean fonts, intriguing artwork, and the colour black, hence, formed the core of our branding. 

TurnBlack, as a brand, always believed in being transparent, and in forming a connection with its audience, that was beyond just the product that they had to offer. 

Extending on the belief, we curated a social media aesthetic that is as much about holding a conversation with its audience on things that matter as it is about giving them a close look at the clothes and the thought that has gone into creating them.

Each collection is released with a photoshoot that helps people visualize the thought behind a collection, and the same is aptly described on social media, with the launch of every new collection.