Over the long history of fashion, black has played a critical role in defining us. No other colour can encapsulate the contradictions and complexities of human beings quite like black does. Only black, in all of its mystery, depth, elegance, drama, and simplicity seems up to the challenge of eloquently defining all that we are.
Catering to the brand’s unwavering belief in the power of Black and its desire to focus on the modern day woman looking for clothes that could successfully balance fashion with comfort,, we made sure it’s branding and packaging reflected the brand’s beliefs.
Minimal design, clean fonts, intriguing artwork, and the colour black, hence, formed the core of our branding.