fbpx

VISIT WEBSITE
PROJECT INFO

We took the brand from an underperforming offline designer store to an e-commerce website. We revamped everything from the brand’s name to its online presence.

The Binding Threads is an exceptional design studio which blends modern Indian dressing with authentic fabric. Until mid 2019, The Binding Threads was known as Aashima Creations and was a lone store in Shahpur Jat that has now diversified its horizons in both online and offline trade. 

The Binding Threads (earlier, Aashima Creations) initially was wholly trading on offline basis so we made their website and brought them sales. We created their instagram handle and launched a new collection called ‘Chhaap’ which focuses on the beauty and delicacies of chanderi. 

We gave them a new brand face which turned out to be an integral design studio in the fashion trade. 

HIGHLIGHTS

CHHAAP Collection

Deriving inspiration from its fabric, Chanderi, we adopted a communication that speaks for the fabric itself. The main idea behind the name satisfies two purpose- the chanderi fabric has a form of printography and when you wear it you leave a mind print, an impression on people with your dress sense. 

Chhaap boldens the spirit and gives ample space for self interpretation for the one who’s wearing it.. Our main purpose behind this is to add an important audience for the brand- millennials who constantly are on a lookout for meaningful clothing as a way to stand out. 

Although it is a collection centric name, it is quite complete in its being and further lays foundation for future concepts for designs.

DESIGN

E-Commerce

After building the brand from scratch, it was necessary to have an online presence to expand the brand and bring in more sales.

They had no hands upon e- commerce, so, we took over the complete responsibility of making and handling their website. The website was designed to initiate trade through e commerce which resulted in generating a  good amount of sales. Now their website showcases all the collections and designs so that the buyer can go through each one of them and then can make a good purchase.

0
x
Increase In Monthly Revenue
0
%
Increase In Potential Customers Reached
0
%
Increase In Digital Media Engagement
SHARE THIS PROJECT
QUESTIONS? SCHEDULE A CALL