Tohfa Mithaas Ka
The Next Step
They had a three-pronged goal in their minds at the start of India operation with respect to revenues:
- Increasing their in store footfall
- Increase online sales on their ecommerce website
- Improve performance on third party platform to be able to grow (through franchises) quickly.
We created campaigns for them that were in line with their overall brand ideology but, at the same time, understood and connected with Indian audiences and helped them build trust and likeability in a new country.
We, then, ran different kinds of ads for them to help them reach more people and generate higher revenues on all their selling platforms i.e. e-commerce website, third party aggregators, and in stores.