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Mapcha

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PROJECT INFO

Mapcha is a unique design studio that strives to reflect the diverse ensemble of cultures of the Himalayan regions.
The clothes they sell are a merger between modern day fashion trends and traditional himalayas styles.
Mapcha was founded as a store in Majnu ka Tila and later diversified into an offline as well as online clothing brand selling through an e-commerce website.

Their Goal:

Mapcha was sitting on a lot of untapped potential when they came to us. They wanted us to help turn their established offline store restricted in reach to a flourishing online brand. They wanted to:

  • Create an e-commerce website and generate sales through it
  • Put their brand on the digital map along with the vision behind it.
  • Use social media and e-commerce forums to help their products reach a wider and more relevant audience

Their Solution:

We created an e-commerce website for them, curated campaigns on social media that best represented the brand’s ideology and ran targeted conversion ads to enhance their online presence and generate online sales.

Solutions

Minimalism Is Key

An integral part of creating a brand that entails intricate and culturally oriented products is to ensure it’s reaching the right audience.

Using PR outreach and targeted ads, we ensured the brand was  reaching an optimum and relevant audience.

Additionally, curating product and campaign photoshoots with a certain look also allowed us to create a cohesive brand that remained uniform at all levels.

The website too was designed with minimal designs and with the products at the forefront. 

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