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Ketoroo Bakes

PROJECT INFO

Before The Baking Of Success

Ketoroo Bakes started off as a one-woman home kitchen that first started selling tasty, keto food to people across Delhi and eventually across all major cities in India.

They had a simple strategy. Focus on the taste and sell wholesome, filling quantities.
As a home kitchen, it achieved decent mileage and gained popularity.
That’s when they came to us. To expand.

HIGHLIGHTS

Their Story

The primary goal of Ketoroo Bakes was to make a smooth transition from being a brand that operated from a personal space to a brand that wanted to expand their existing customer base and reach a wider audience. 

Secondarily, they wanted to get more returns from their social media ads and reach a larger, more relevant audience. 

Lastly, as they looked to become a big brand and go for funding, they wanted their social media aesthetic to be altered accordingly and look the part.

DESIGN

The Solution

The cohesive expansion of the brand was achieved using Conversion ads and Brand Awareness ads.

The ads were tailor-made for a POS platform instead of a website and social media was leveraged for the same using clean product shots.

Instead of focusing on the “Weight Loss” aspect of the Keto diet, we focused on the products and their quality which resulted in a much higher ROI and engagement on the page. 

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