Floral Street

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Floral Street is a premier luxury floral brand that started in 2018, with an aim to redefine the flower "Delivery and Decor" experience.

The brand was started by Arshia Mehta who is the founder and head florist at Floral Street. She started with an intent to make the giving and receiving of fresh flowers the most joyful and memorable experience.
All of the floral arrangements are artistically arranged by trained florists, using the freshest of flowers. The main aim of the brand was to become floral specialists and make special occasions even more special by transforming spaces to memories!


Flowers as a means of expression

We did a Valentine’s campaign for them as it’s the perfect time of the year to show your loved ones how much you love and care for them and what better way than to show it by gifting flowers. It has been customary to exchange gifts on this very special day and flowers overpower all other gifts since flowers only can convey the special emotions to your loved ones.

As the brand revolved around flowers and flower decor, Valentine’s was the ideal time to capture the market as people were looking for that perfect gift for their special ones.


Social Media Campaign

During this campaign, we used the hashtag  #MonthOfLove on our social media platforms, which went well with our campaign since the campaign ran for an entire month until Valentine’s Day.

We started this campaign with a  product photoshoot that covered our various Valentine’s arrangements and certain mood shots. To popularise this campaign, we had sent out our exclusive arrangements to various social media influencers and ran contests that helped in increasing the engagement on the page.

The highlight of our Valentine campaign was that we helped the brand in achieving 10k followers on Instagram.