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Cyber Hub

PROJECT INFO

Introduction

Cyber Hub, over the years, has amassed massive popularity as the go-to place for everyone in Gurgaon and other nearby areas in Delhi NCR. From restaurants to bars to gaming arenas, it has everything that you need to have a good time. 

Their mere goodwill amongst so many people, due to all that they had to offer, helped them amass a considerable digital following. We stepped in when they wanted to reshape their digital media to give it the aesthetic and vibe of a prevalent brand, grow their following at a steady pace, and create a recall value.

HIGHLIGHTS

Social Media Strategy

We built a structured online existence for cyber hub consisting of information, engagement and aesthetics. We created a sync with offline activities to build a digital presence with a greater recall.

 

We introduced a long term, broad campaign “This Is It” that featured a more lively and extravagant idea of being at Cyber Hub and highlighted a feeling of missing out on its vibe.

 

BILLBOARD CAMPAIGN: 

We conceptualized a billboard campaign for Cyber Hub, the purpose of which was to spread awareness about the opening of a new parking area there. 

Considering that our purpose was to catch people’s attention and successfully communicate a fact, we decided to go ahead with an all-text campaign and chose bold, catchy lines to give people something interesting to tell other people and held spread the word even further.

 

Such a direct and bold approach got the message across in a quicker and better way. We did so because gasping the thought from a visual on a billboard is a lot tougher than grasping the meaning of a line that you read.

 

DESIGN

This Is It

The tagline was aimed at portraying Cyber Hub as the ultimate hotspot for exuberant evenings and unforgettable experiences. We supplemented the tagline with a hashtag #StartLiving that associated itself with the ever conscious youth and urged them to not miss out on experiences in life and served as a podium for living in the moment; to vibe in the present. 

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