We built a structured online existence for cyber hub consisting of information, engagement and aesthetics. We created a sync with offline activities to build a digital presence with a greater recall.
We introduced a long term, broad campaign “This Is It” that featured a more lively and extravagant idea of being at Cyber Hub and highlighted a feeling of missing out on its vibe.
We conceptualized a billboard campaign for Cyber Hub, the purpose of which was to spread awareness about the opening of a new parking area there.
Considering that our purpose was to catch people’s attention and successfully communicate a fact, we decided to go ahead with an all-text campaign and chose bold, catchy lines to give people something interesting to tell other people and held spread the word even further.
Such a direct and bold approach got the message across in a quicker and better way. We did so because gasping the thought from a visual on a billboard is a lot tougher than grasping the meaning of a line that you read.