Your business is unlike any other. The formula you use to measure the success of Facebook campaigns for your business needs to be unique.
Facebook gives you 45 metrics to track with Facebook Ads Report There are just too many variables to create a one-size-fits-all formula. You’ll have to be the one to evaluate what makes a particular campaign successful.
Whereas many marketers are happy to report positive CPM, CPC, and CTR, these metrics simply do not tell the whole story.
You could have reached the wrong people altogether. In this case, a low CPM and good CPC and CTR won’t matter if you generate zero conversions.
There are certainly more important metrics to follow. That is where we come in.