A creative platform is a set of ideas for a marketing campaign. These ideas will all fit within a single unifying look and tone, which we call a “concept” or “campaign.” You’ll typically get to choose between two or three different concepts. The concept you choose will become the basis (or “platform”) for all the pieces we create for you in the future (until it’s time for a new campaign, of course).
We’ll write copy and mock-up actual designs of ads, billboards, and more for you to look at.