Whisper, Coca-Cola, Mountain Dew have all achieved in spreading strong brand awareness. “Strong brand awareness for your business means that people can recall your brand and products easily. Brand awareness is essential for consumers to remember your brand in relation to a specific product. This is important to create trust and drive conversions.”
What if Increasing brand awareness needs to be a multi-pronged approach. Firstly, you must have the foundations of your brand down pat, like a memorable brand name, visually-appealing logo and a polished and functional website. Without these in place, you’re unlikely to make a good first impression on a consumer, let alone an enduring one. Secondly, you must run marketing, advertising or social media campaigns to get your brand in front of the right people. Because as nice as it would be, it’s not as simple as ‘if you build it, they will come’ Here are some of our top tips for increasing brand awareness.
Get your Unique Selling Proposition right!
Do you know how many ads an average modern person is exposed to per day? around 5000. Do you think consumers would be paying attention to each ad? Certainly not! They will just see and skip, they won’t engage with it. Many of us are so overexposed to advertising that we go into autopilot mode and don’t really take it in. Having said that, it becomes important that your brand stands out against the crowd—whether that’s through a unique visual aesthetic, the use of humor or innovative ad campaigns.
Consistency is the key!
Your brand communication must be consistent. If one day, it is filled with humour and the next day, it is dark and moody, people won’t be able to remember your brand and dilute your impression. As a brand, you need to engage with your audience constantly to make a big impression and a recall value! While the exact content and avenues of your marketing efforts will likely change, your brand message and aesthetic should always remain the same.
Ever heard of the expression ‘People may forget what you said, but they’ll never forget how you made them feel?’ This rings true when it comes to brand marketing. Whether it’s making them feel sad, hopeful, inspired or angry, evoking emotion is an excellent way to get your audience to take notice and often, take action.
Make it targeted
When you make your consumer feel seen, they’re more likely to really see your brand. This is why it’s so crucial to tailor your advertising efforts to your target demographic. Platforms like Facebook, Instagram and Google Adwords make it easy to target your audience down to their age, location, interests, marital status and more. But it’s also important to make sure the content is well-targeted, including the tone of voice, images and brand colors you use in them.